In Chapter 15, "Assembling a Multi-genre Project," of the Bedford Book of Genres the textbook discusses the creation and use of multi-genre presentations. This chapter directs the reader on how to properly integrate the presentation to make it as efficient and effective as possible. The chapter teaches a variety of techniques to better interact with one’s audience. Examples include using rhetorical appeals, attaching media, reaching your audience, and relating back to your purpose. This chapter also teaches one how to correctly assemble a multi-genre project by guiding the reader through steps and showing other examples as a sample model. With the help of chapter 15 I am now more prepared to create a more effective pitch. For my project I plan to target an audience who is interested in either health, nutrition, and fitness, or all the above. Next I will continue to keep the audience’s attention. To keep their attention, I will include interactive texts to keep the audience engaged. I can successfully do this through some of the tips and skills the chapter taught me, for example use rhetorical devices or attaching interactive media/texts.